“Safe ‘n Dry” is a South African company that has the patent rights for a “Trolley Protection Cover”.

This unique product covers super market trolleys and protects the shoppers’ HANDBAGS and VALUABLES against:

Why 

* Women’s handbags and purses are getting stolen from their trolleys on a regular basis. Common robbery, such as muggings and bag-snatchings can happen to anyone walking along a public street or in a crowded shopping centre – www.iss.co.za (SAPS – Institute for Security Studies) “Everybody looks at my cover when I do my shopping, I love it. – Sarah Temweka Gondwe (Soweto) “I have had 2 handbags stolen from my trolley in busy shopping centres in Pretoria. I have been through the hassle of losing my money and replacing my handbag, purse, credit cards, ID book, drivers licence, etc. Believe me; you don’t want to go through that twice”. – Danny Killian (Pretoria) “I enjoyed having a cup of coffee in the mall without having to worry about my groceries that I left in my trolley outside Wimpy”. – Karmen Viljoen (Fourways)

“TROLLEY COVER ADVERTISING”
A New & Unique Advertising Medium: “Safe ‘n Dry” is valuable “Mobile Advertising Space”.

HOW: “Pushing Advertising”
“Safe ‘n Dry” is a branded promotional item that has a dual purpose (as per traditional promotional items), with a “difference!!” It is a product that will be “used” in the public eye and exposes your brand and therefore becomes “free advertising”. “Safe ‘n Dry” is also a “Mini Moving Billboard”.

Distribution can be done the following ways:

Billboard Advertising is the fastest growing form of advertising bar the web. All the major and bestknown brands are built through TV, the use of Billboard and other ambient advertising methods. Research carried out by the Outdoor Advertising Association of America made use of small cameras that measured and captured how many people looked at a billboard message and for how long. This was carried out on static billboards, mobile billboards, buses and taxis in major cities over a period of four months and the results were staggering. They measured an average of 105,000 people looked at a mobile billboard message on an average weekday for 3 seconds or more over an 8 hour period. The results were 15% higher on a weekend. The study was carried out in various cities and the above figures are an average. – www.oaaa.com

ADVANTAGES

Be one of the first advertisers to use this unique advertising medium and take advantage of:

And: Initiate AMBUSH MARKETING..... BENEFITS
The Safe ‘n Dry product represents an unprecedented opportunity for any advertiser to fully leverage its lifestyle and brand awareness that will have an impact far beyond that of traditional marketing mediums at an affordable investment.

What Safe ‘n Dry offers:

BENEFITS (Outdoor Advertising)
Principle Outdoor advertising benefits include:

Research has shown that exposure to outdoor advertising which communicates a brand that the consumer is aware of and has engaged with previously, enhances im age and perception of the brand. “TV, radio, magazines, etc are too fragmented to offer returns advertisers are after. It is very costly to try and cover all the magazines out there; it’s much cheaper to advertise via out of home media and get the same exposure. Outdoor advertising is increasingly being incorporated into 360 degree campaigns, and its tactical strengths being exploited.

Based on the socio-economic environment and the mobility of the adult population, more time is being spent out of home and frequenting shopping malls. This offers the advertiser the opportunity to reach larger audiences through outdoor advertising”. – www.marketingmix.co.za
BENEFITS (In-Store Advertising)
Suddenly, the advertising trade press is abuzz with a new concept: “shopper marketing.” According to a
draft study by Deloitte from the Grocery Manufacturers Association, the investment in in-store
advertising has doubled since 2004 and is on pace for compound annual growth of 21% through 2010.
Conventional wisdom, backed by solid if not conclusive research, says that over 90% of shoppers make
unplanned purchases, and more than 70% of purchase decisions are made in-store (Gone in 2.3 Seconds
– Miller Zell Study). Yet despite that, in-store advertising still represents only 6% of marketing budget
allocations, according to Deloitte.
Meanwhile, it’s indisputably intuitive that a message delivered at point-of-purchase has the best chance
to influence the desired behaviour - getting the consumer to take the product off the shelf. Data may be
a critical aid to judgment, but marketers should be paid for using their judgment. Data always is. But it
doesn’t resolve the real issue that has inhibited the growth of advertising in the most logical of all venues
- at point-of-sale.
The culprit is the scarcity of effective media vehicles in the in-store environment. This brings us to the
shopper’s constant companion, the lowly, abused and battered shopping cart. Static signage on carts has
been around for decades, sitting forlornly in their little frames while slowly disappearing from view as the
cart fills up with purchases. But the really valuable “advertising real estate”, the space between the
consumers hands, remains, for the most part, empty.
For marketers, the opportunity to communicate with shoppers dynamically - between their hands, while
they’re shopping - is too good to resist. This valuable “new media space” could be a profitable new
frontier. – www.forbes.com/unsolicited-advice-supermarkets

FEATURES

VISUAL IMPACT:

GENERAL CONSUMER DATA
Shopping centre space continues to be a hub of activity for consumers of all ages, races and social backgrounds. While in the past few years, the average time spent in a mall has been around three hours. Research and recent refurbishments around major centres are indicating that consumers are spending more time and advertisers are getting more bang for their buck. For advertisers which are in the shopping centre space, it’s a completely different picture. If your campaign is correctly packaged, a brand will dominate a certain area with no competition brands in the
immediate vicinity. This will allow for advertisers to run a dedicated geographic campaign to target its market nationally during a campaign drive. – www.biz-community.co.za

Shopping Statistics:

Shopping Venue & Time:

Shopping Style:

Shopping Centre Stats:

Potential Exposure:

SUMMARY
1. Reach more people than many other mediums, high value for money.
2. You can take your message directly to the areas where your customers are.
3. It is stand alone advertising - your message stands out from your competitors.
4. It cannot be switched off or turned over which means it gets noticed.
5. Extremely low CPT (Cost per Thousand) – R10.00 per thousand!
6. High ROI (Return on Investment) – R0.01 per view!
7. Covers are always working during shopping hours, stationary or moving, so there is no wastage.
8. Covers are just below eye level and eye catching, meaning people look directly at your message.
9. Covers are big, moving, unusual and unique which means they cannot be missed.
10. People can’t help but look – TRY IT, you will be AMAZED!!!

All orders to be placed through Red 2 Green Marketing.

Contact persons:
Annie Kluson 082 654 4437 annie@red2green.co.za
Lise Kluson 0827994912 lise@red2green.co.za
Landline – 011 465 4449
www.red2green.co.za